diff --git a/content/experiment/ad-versarials.md b/content/experiment/ad-versarials.md
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--- a/content/experiment/ad-versarials.md
+++ b/content/experiment/ad-versarials.md
@@ -4,9 +4,11 @@ title: "Ad-versarial"
 
 # Ad-versarials
 
+In the world of online advertising - which is to say, primarily on or via YouTube - Machine Listening has a soundtrack. It sounds like bright major pianochords and circling arpeggios. It sounds like a cheeky bassline. It sounds like synthetic xylophones, chimes and glockenspiels. It sounds like an ad for Oxfam, or for Big Tech. It sounds American and extremely white. It sounds like a fingerpicked acoustic guitar. It sounds like people talking through bleached teeth. It sounds like dogs barking, glass shattering, and synthetic speech, always feminised. 
+
+[Listen for yourself](https://www.youtube.com/playlist?list=PL_WhOEp3AgTU2PG1qUDvJhjG316e-Kw4U) 
 
 
-[playlist](https://www.youtube.com/playlist?list=PL_WhOEp3AgTU2PG1qUDvJhjG316e-Kw4U) 
 
 ## Overview