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In the world of online advertising - which is to say, primarily on or via YouTube - Machine Listening has a soundtrack. It sounds like bright major pianochords and circling arpeggios. It sounds like a cheeky bassline. It sounds like synthetic xylophones, chimes and glockenspiels. It sounds like an ad for Oxfam, or for Big Tech. It sounds American and extremely white. It sounds like a fingerpicked acoustic guitar. It sounds like people talking through bleached teeth. It sounds like dogs barking, glass shattering, and synthetic speech, always feminised. |
